If you are a FSBO. Meaning; if you are selling your home by yourself (unrepresented), perhaps it’s good to know a lot of people who could by it from you. This is primarily true because as the latest figures from the Massachusetts of Realtors 2007 Profile of Buyers and Sellers suggests; this is largely where the buyers of FSBO properties come from. It is in fact by far and away the number one source of buyers for the FSBO seller. FSBO sellers know the buyer more times than not. The report also indicates that if the sale doesn’t occur within the first couple of weeks on the market, then the buyer will most likely not come from somebody the seller knows. This is where a Real Estate Agent (most likely a Realtor) usually comes in to remove the burden of Selling from the unrepresented Seller. If your potential client (FSBO) does not know a lot of people, then it becomes even more apparent that they will need your services. Sometimes the laws of economics have already convinced a seller early on that they cannot possibly achieve the highest monetary value for their property without first exposing it to the maximum amount of buyers in the buyer pool. If they have not gotten this idea within the first couple of weeks, it is most likely because they have a blind spot in their vision and understanding of simple statistics. Before you give up on them; remind yourself that you might do the same thing if you did not know the truth. Let’s face it; who wouldn’t like to believe we could just put up a sign and the whole world would beat a path to our door. I know I once secretly hoped this is the way it worked. Stay with it…sometimes education (including our own) happens slowly.